It was a life long dream of Rocky Godwin, who grew up surfing in Atlantic Beach N.C., to own his own surf shop. He learned customer service at an early age from Tommy Morrow at Atlantic Beach Surf Shop. Mr. Morrow took time with everyone, even a skinny little kid from out of town with only $50 to buy his first board. Rocky works hard to show that same type of interest in every person who enters the doors of 50 South. He wants to share his love of the ocean and “stoke” for surfing with all his customers.